Chloe’s Creative Twist
Thoughtful ways for coaches and business owners to make their marketing work harder.
Where Is Your Messaging Gap — and What Is It Costing You?
Struggling to attract dream clients? You might have a messaging gap — a hidden disconnect between what you say and what your audience actually hears. Check out my simple test to help find it and fix it.
How to Write Content That Connects Emotionally & Positions You as an Authority
If your content isn’t getting engagement, it’s not because you need more tips — it’s because it needs more connection.
Here are three simple yet powerful ways to reframe your messaging so it resonates emotionally and positions you as the go-to guide your people trust.
3 Ways to Win the “3-Second Rule” on Your Website
Your homepage has three seconds to grab a visitor’s attention — if it’s vague or confusing, they’re gone. Here’s how to nail the messaging so your dream clients stick around (and actually book with you).
What’s the Difference Between Messaging and Copywriting (And Why Does It Matter)?
Struggling to get clients to say “YES!”? You don’t need more copy — you need a strategy. Without a strong messaging foundation, your words won’t convert. Read on to fix your messaging and finally see results!
5 Storytelling Tips to Supercharge Your Coaching Messaging
The best coaches don’t just share advice; they use powerful stories to educate, connect, and make their advice memorable. Here are 5 storytelling tips to convert more of your ideal clients.
Do’s and Don’ts For Writing Emails That Actually Get Read
Your emails are an incredibly powerful tool for connecting with clients, but are they unknowingly missing the mark? Here are 8 do’s and dont’s to improve engagement.
Before You Hit Publish: Your Landing Page Cheat Sheet
Your web pages are valuable real estate, but are you using them to their full potential? Here’s checklist of what you should always include.
Wonky Content? 5 Ways to Proof & Polish Your Work
Is your copywriting causing readers to drop off? Beyond typos or grammar mistakes, here’s how to audit your work to fix issues that can create wonky content.
7 Make-or-Break Questions to Ask About Your Marketing
There’s one big thing that’s making or breaking how much revenue your marketing brings in, and here’s how to think about it more strategically.
3 Tips For Using AI For Great Wine Content
We’ve all seen the pitfalls of using AI, but do you know about these surprising ways you can harness it to create powerful content?
Before You Hit Send: Your Wine Email Cheat Sheet
There are tons of ways we can refine and optimize your wine brand’s email strategy to make sure every send hits home. Here’s a quick reference to some of the big things I always check.
The Content That Changed the Game For Me in 2024
2024 has been quite a year. I spent most of it focusing on my business, my wedding, and my health/wellness, and here are the major pieces of content that truly guided me and got me through.
Hit Subscribe: Your 4-Step Approach to Growing and Leveraging a Wine Email List
Is your wine email list not where you want it to be, numbers-wise? It’s not an overnight job, but we CAN make it happen quickly with this strategy in place.
Why Bother With SEO?
Think SEO is scary and intimidating? I think it’s a great way to approach content with empathy — here’s why it works!
Astrology Meets Wine: The 5 Perfect Pairings For Libra Season
I bet you’ve never considered how astrology can transform your wine experience. If you're go-to bottles are feeling stale, here's how Libra season can inspire you.
How to Drink Like One of My Wedding Guests: A Wine Guide
My wedding has come and gone, but we still have the memories (and tasting guide) of my best wine tasting extravaganza to date.
How to Get More Organic Traffic on Your Wine Site
Wondering where all the wine lovers are? They’re out there, but you need to win their attention by appeasing search engines, varying interests, and attention spans — and content is the answer. Here’s how to do it right.
Greece & the Case For the House White Wine
Sorry, this is not a post about marketing or copywriting. It’s just a post about my experience with Greek wine.
What’s Your Customer’s Emotional Wine Journey? (And Why Should You Be Obsessed With It?)
It’s time to think beyond your product or service’s surface level features, and dig into the bones of what really drives your customer conversions.
The Urgent Copy Strategy Your Wine Promos Are Missing
Are you missing out on this super powerful marketing tactic to get more wine sales?