Your emails are an incredibly powerful tool for connecting with clients, but are they unknowingly missing the mark? Here are 8 do’s and dont’s to improve engagement.

Your web pages are valuable real estate, but are you using them to their full potential? Here’s checklist of what you should always include.

Is your copywriting causing readers to drop off? Beyond typos or grammar mistakes, here’s how to audit your work to fix issues that can create wonky content.

There’s one big thing that’s making or breaking how much revenue your marketing brings in, and here’s how to think about it more strategically.

We’ve all seen the pitfalls of using AI, but do you know about these surprising ways you can harness it to create powerful content?

There are tons of ways we can refine and optimize your wine brand’s email strategy to make sure every send hits home. Here’s a quick reference to some of the big things I always check.

2024 has been quite a year. I spent most of it focusing on my business, my wedding, and my health/wellness, and here are the major pieces of content that truly guided me and got me through.

Is your wine email list not where you want it to be, numbers-wise? It’s not an overnight job, but we CAN make it happen quickly with this strategy in place.

Think SEO is scary and intimidating? I think it’s a great way to approach content with empathy — here’s why it works!

I bet you’ve never considered how astrology can transform your wine experience. If you're go-to bottles are feeling stale, here's how Libra season can inspire you.

My wedding has come and gone, but we still have the memories (and tasting guide) of my best wine tasting extravaganza to date.

Wondering where all the wine lovers are? They’re out there, but you need to win their attention by appeasing search engines, varying interests, and attention spans — and content is the answer. Here’s how to do it right.

Sorry, this is not a post about marketing or copywriting. It’s just a post about my experience with Greek wine.

It’s time to think beyond your product or service’s surface level features, and dig into the bones of what really drives your customer conversions.

Are you missing out on this super powerful marketing tactic to get more wine sales?

No cheap shots and two-buck chuck over here. These are my tried-and-true picks my bachelorette weekend.

If you’ve ever tried explaining your favorite wine to a novice drinker, you know how tricky it can be.

It’s hard to convey the experience of something as subjective as wine. Luckily, there are some hacks we can steal from direct-response marketing.

Content is not the same as copy. And it’s not supposed to be.

5 questions you should always ask (and answer!) before promoting your wine product or service