Website, Email & Social Copywriting For Coaches
Marketing strategy & copywriting that gets you clients — and your time back.
It’s time for a strategic plan that converts your coaching leads into clients, so you can scale your business without spending endless hours on marketing.
With a grounded and empathetic approach, I help you connect in your most natural and powerful way.
“Before I even received a proposal, Chloe sent custom suggestions for updating my service description, email blast, and Instagram post—my registration increased 5x!”
— Jessica Waugh, JWaugh Education
You started your business to make an impact.
And let me guess… you didn’t sign up to be a marketing director, too.
Yet here you are, trying to decode the secret formula for compelling copy, and the right way to set up your email funnel.
There’s just not enough time in your day to figure it all out. You have clients to help and a business to run — and your time is valuable. So if you’re feeling…
🌀 Frustrated that you’ve invested in all the right things but you’re still not booking clients…
🌀 Overwhelmed and stressed out trying to figure out how your marketing is supposed to work…
🌀 Defeated by having your precious time disappear while you work on things you don’t even want to do…
You’re in the right place. Because crafting a plan to make your marketing convert leads and grow your business — that’s my specialty.
I’m already your biggest fan.
I work with health and wellness coaches who are on a mission to do good in this world — but are feeling stretched thin managing how they show up.
Look, I know marketing is overwhelming. I’ve been in it for over 15 years and still get lost when I’m building funnels (but that’s what I have my templates for 😉).
So let me take it off your plate.
I’ll give you a clear, strategic plan paired with conversion-focused copywriting. When you have that foundation, it becomes so much easier to create content, attract aligned clients, grow business and finally — finally! — get your time back.
Instead of stress, frustration, and feeling defeated, you’ll end up with:
🌟 A personalized content strategy that makes marketing easy.
🌟 Messaging that feels true to your unique voice.
🌟 Copy designed to connect with leads and bring in clients.
“Chloe completely captured the essence of my coaching AND stayed true to my voice—no easy feat! Her sales emails felt natural, not ‘salesy’. Within a week, I saw more sign-ups than usual, and the whole process felt effortless.”
— Shaina Leis, Life Coach
From overwhelmed and lost — to freedom and ownership
Before working with me, my clients often feel:
→ Stretched thin with everything they need to get done
→ Overwhelmed by too many ideas and no clear plan
→ Frustrated trying to do it all without seeing results
If you’d laid awake at 4am running through your to-do list — already overwhelmed by the day that hasn’t even started yet — I’ve been there.
If you’re feeling any of that, you’re in the right place.
After working with me, my clients finally have:
A clear, seamless system for all their content.
Confidence in the marketing they put out in the world.
More coaching leads connecting with them.
More time to focus on their business and existing clients.
Powerful, conversion-focused copy for every page, platform and post.
Why work with me?
I’ve been in marketing, branding, and copywriting for over 15 years. In that time, I’ve seen the same mistakes happen over and over (heck, I’ve even been guilty of making them too): companies keep talking about themselves instead of the real people they serve.
When I started my own agency, I made it my mission to help health & wellness coaches and service providers lead with empathy and understanding. Because clarity isn’t just strategy — it’s empathy — and it gets real results:
✔ I’ve grown organic traffic by 250%
✔ I’ve increased click-through rates by 700%
✔ I’ve created emails that got 4x sales from before
If you’re ready to convert more coaching leads, I’m ready to give you a marketing plan.
“My messaging is so much more clear, and I’m more confident speaking about what I do. Chloe took so much off my plate and made me feel completely supported.”
Jessica Waugh, JWaugh Education
Marketing strategy & copywriting services designed to take work off your plate
I’m not here to churn out a bunch of words and call it a day. I work with my clients as a strategic marketing partner to help them grow sustainably, in a way that feels true to them.
-
Watch my short masterclass on the most common website mistakes and how to fix them to increase your lead generation. Learn More.
-
Your ultimate checklist to ensure your homepage messaging is connecting with leads — not confusing them or sending them away. Learn More.
-
Power hour and then some! Get a focused analysis of your brand messaging, marketing, emails — and my recommended next steps. Learn More
-
A strategic, done-for-you plan that encapsulates everything you need to grow and scale your coaching business. Learn More.
-
Your brand. Your strategy. Copy created whenever you want it, with your own fully personalized custom-built gpt. Request Consultation.
“Chloe far exceeded our expectations at W&S… Her creative use of digital strategy helped us boost our sales significantly.”
— Joshua Greene, Publisher & Editor of Wine & Spirits Magazine
Let’s make your marketing & copy set you up to grow.
You didn’t sign up for be your own marketing director — you set out to help people.
So let me take marketing off your plate and do what I do best.
It’s time for a plan that books clients and gives you back your valuable time.
My guarantee to you
I work with people I truly want to see succeed, so I promise I’ll work until you’re confident about every line of copy and every implementation. Will I obsessively check your email stats and celebrate every win? Possibly. Will I comment on every reel of yours? Probably. When you work with me, you have my undivided support and attention.