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Hi, I’m Chloe
Your go-to nerd for wine, wellness, and writing
What do wine and coaching have in common?
I’m a foodie at heart, lighting up at exciting flavors in food and wine. But I also take my health (physical and mental) very seriously.
After years in advertising, I followed my passion and earned some pretty high-level certifications (WSET Level 3, French Wine Scholar) so I could do wine-focused marketing. In addition to over ten years of marketing experience, I am also certified by Write Your Way to Freedom, a prestigious comprehensive copywriting program.
Helping brands tell their true story to connect with their customers and get more revenue is what I do best.
But I’ll be real. After working in wine for over six years, it took a toll.
I discovered that wine was harming my health and wellbeing. Plus, the wine industry is having an identity and revenue crisis that no messaging strategist can fix.
Feeling lost and disheartened, I looked around at the businesses that helped me over the years.
There was the copywriting coach whose course transformed my business ✍🏻
The marketing specialist who taught me email complexities 📧
The breathwork coach who helped me align my goals 🧘🏼♀️
Not to mention the wine educators who sparked my passion years ago 🍷
Online coaches are changing the world by impacting one individual person at a time. I’ve witnessed firsthand the remarkable transformations coaching can offer.
That’s why I’ve committed to elevating the voices of those who nurture, inspire, and build communities.
In my years of marketing, I’ve helped countless brands refine their narratives, resulting in increased engagement and sales. I’ve helped sell great bottles of wine in a crowded market, promoted sold-out tasting events, and built up engaged wine-loving audiences.
Now, I leverage that expertise to help coaches who are struggling to effectively communicate with potential clients.
Whether it’s wine or wellness, we’re telling the story of a powerful experience.
Your service isn’t just another product — it’s a transformation people want to experience. My work in the wine industry has given me the strategic thinking to understand how to tap into those desires.
I’ve seen many coaches miss the mark with ineffective messaging. So I crafted an approach that leads with empathy, understands each coach's unique voice, and organizes the chaos of marketing into a structured, results-oriented plan.
So, if you're searching for clear and impactful messaging to help you confidently connect with clients, you’re in the right place.
Schedule your discovery call today and I’ll craft a comprehensive marketing plan that speaks directly to your audience. With my expertise and your passion, we can amplify your impact and change lives for the better.
Certifications
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Wine & Spirits Education Trust: Level 3
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Wine Scholar Guild: French Wine Scholar
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North American Sommelier Association: Italian Wine Specialist
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Write Your Way to Freedom Copywriting Program