5 ways to make your wine copy stand out

1.) Put it in context.

It’s not just about the juice, it’s about the experience. Tasting notes and soil specifics can go over consumers’ heads and feel repetitive, but the setting in which it will be enjoyed can conjure unique and memorable images.

2.) Make it personal.

Critic scores and reviews are less and less relevant to today’s drinkers. If you can bring in comments from real people, or help potential customers imagine it in their lives, you’re a step ahead.

3.) Tell a memorable story.

There are so many regions and wineries to choose from that people need a reason to care about this one. Make it less abstract by grounding it with a real-life perspective.

4.) Spell it out.

As wine marketers we easily forget how niche our knowledge truly is. Remember the first time you heard the word tannins or lees? Bring that childlike curiosity to your writing to connect with all readers.

5.) Be incredibly helpful.

Wine seems overwhelming when you’re outside the industry (and when you’re in it, too!). The more you can let them in, the more your readers will trust and rely on you.