Professional Copywriting For Food & Wine
Get expert marketing copy to connect with thirsty audiences and turn them into devoted customers.
The Market Is Tough Right Now.
So Let’s Amp Up the Conversation.
Whether you’re a boutique brand or a national retailer, I know you believe in your brand wholeheartedly. Your winemaker — or producer — or service — has a masterful craft that is leagues above the competition.
So why aren’t sales as high as they should be?
The industry is going through some major changes these days. But you already know that.
Churning out social content and trying wild tactics might help for a minute, but it overlooks the fact that the environment isn’t what it used to be.
It’s time to get back to the basics and deeply reconnect with the people our industry is meant to serve.
Imagine if you could…
➡️ Get exponentially more people to your site without paying for traffic?
➡️ Get them naturally exuberant about your wine services?
➡️ Get a direct dialogue going with exactly the right people?
➡️ Get your direct sales or bookings booming like never before?
Now what if I said… you could get all that without having to spin your wheels and waste precious marketing dollars?
That’s where the power of copywriting comes in.
Because good copy doesn’t just make you sound good. It connects you with your ideal audience and compels them to act.
But it doesn’t come easy.
You need an expert who will craft a food and wine copy strategy that articulates your unique value, connects with the people craving it the most — and converts them into dedicated customers.
Ready for a game plan?
“Chloe far exceeded our expectations at W&S… to bring our marketing and sales efforts to a new level.
Her creative use of digital communication tools is impressive, and helped us boost our sales significantly during her tenure here.”
— Joshua Greene, Publisher & Editor of Wine & Spirits Magazine
✨ Need engaging emails to establish your credibility?
✨ How about SEO pages to attract organic traffic?
✨ Or enticing landing pages that convert leads into customers?
When you work with me, you’ll get compelling copywriting to turn prospects into dedicated customers.
Certifications
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Wine & Spirits Education Trust: Level 3
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Wine Scholar Guild: French Wine Scholar
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North American Sommelier Association: Italian Wine Specialist
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Write Your Way to Freedom Copywriting Program
With over ten years of marketing experience, I develop food and wine marketing strategies that tell your brand’s crave-worthy story, get you meaningful exposure, and increase your sales.
You’re not just paying for words on a page; you’re getting marketing strategy, expertise, and messaging designed with the single purpose of meeting your unique goals.
My expert food and wine writing has helped brands:
✓ See a 250% increase in organic traffic
✓ Increase email click-through rates by over 700% (yes, really)
✓ Quadruple bottle sales with a single email
✓ Sell over $500,000 in event tickets
✓ And much more
“Can’t I do copywriting myself?”
Sure. And you could use AI to help you. The thing is, I’ve spent about 10 years learning the magic ways to connect your wine brand with your perfect wine-focused audience. If you’ve tried it yourself, you know how much goes into it. And you’ve seen how much help AI needs from you (isn’t it supposed to be the other way around?). Something might work, but you don’t know why. That’s where copy strategy and copywriting comes in.
“I don’t need a copywriter.”
If you’re a skilled marketing strategist and copywriter who’s cracked the code on emotional techniques, direct response strategies, SEO technicalities, email and content best practices, audience mindsets — plus you’ve tested unique messaging approaches with your audience and found a winner — then hey, it looks like you’ve got this covered!
“It’s not worth the money.”
Your messaging strategy is like any other business investment. And you may not yet be in a place to build out a stronger website or conversion content or invest in growth opportunities. I completely understand this may not be the right time to focus on your messaging. I’ll be here when you’re ready for it!
Portfolio & Results
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![Example of wine email copy]()
Email Strategy
Engaging customers and increasing sales.
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![Example of wine website copy]()
Website Copy
Connecting with a target audience.
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![Sample SEO Optimized Blog Post]()
SEO Blogs
Increasing web traffic and reach.
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![Landing page for Winelikes App]()
Landing Page Copy
Increasing customer conversions.
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Opt-In + Ebook
Growing email subscribers and customer base.
Happy Clients
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![Testimonial from Sharon]()
SJC Wine, LLC
“Your dedication to the details really was helpful in you getting to know me, where I had been and where I was going so that you could guide me toward a more successful result.
Your follow up and quick turnaround was amazing and what you came back with was spot on and very, very helpful.”
Sharon Charny Woschitz
Founder/President
SJC Wine, LLC -
![Wine & Spirits Magazine]()
Wine & Spirits Magazine
“Chloe far exceeded our expectations at W&S, combining technical expertise with strong communication skills to bring our marketing and sales efforts to a new level.
Her creative use of digital communication tools is impressive, and helped us boost our sales significantly during her tenure here.”
Joshua Greene
Publisher & Editor
Wine & Spirits Magazine -
![Winelikes logo]()
Winelikes App
“Chloe was tasked to review the Winelikes App marketing materials and apply them to our website's overall messaging as we were redesigning our site.
She is very knowledgeable in branding and brought us ideas that we had never thought of to help increase engagement on our site, which would then result in downloads.
She also has a great grasp on keywords in order to make sure our site can easily be SEO optimized.”
Jeff Gillis
Founder/CEO
Winelikes.com
Signature Packages
Let’s dig into your brand’s identity to spur your audience into action, taking them from strangers to regulars. Choose a monthly content package to receive a holistic marketing strategy, or contact me for a custom bundle built for your needs.
The Reserve
Customer and market research
SEO keyword research and planning
Audit of existing messaging and materials
New copy strategy: proposal and ideation
1 SEO blog post
4 Newsletter emails with A/B testing
4 social media captions
Editing and proofing
$1,000/month
The Grand Cuvee
Customer and market research
SEO keyword research and planning
Audit of existing messaging and materials
New copy strategy: proposal and ideation
Direct-response landing page for product/service
Email sequence: strategy, development and copywriting (i.e. Welcome, Release, Event)
2 SEO blog posts
15 Newsletter or sales emails with A/B testing
Social media and ad copy as needed
Editing and proofing
Done-for-you email and blog creation in your editor
$5,000/month
A la Carte Services
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Long form direct-response copy written for website pages that feature products, sales, or launches, designed to drive conversions and earn you direct sales.
$800 a la carte
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Researched and custom-written copy for a piece of content that offers value to your audience in exchange for opting into your mailing list. Builds respect with the audience and allows you to develop an email relationship with them.
$600 a la carte
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Expertly written copy for a website page designed to inform and build trust with your audience. Helps with your site’s organic search engine rankings and encourages the audience to engage and act.
$350 a la carte
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Researched and copywritten articles that live on your blog to build trust, spur engagement, and inspire action. Helps with your site’s search engine rankings and drives organic traffic.
$300 a la carte
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Strategic email copy written in a designated series in order to nurture your audience relationship, share vital information about your brand, and ultimately increase conversions.
$150 a la carte
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Short-form direct response advertisement copy that leads your audience to a landing page, opt-in, or sale. Includes all copy variations for algorithm optimization.
$150 for package a la carte
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Medium-form copy that outlines the benefits of an item, informs your audience, and plays a vital role in motivating them to convert.
$150 for package a la carte
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Let me help get your new copy into the places it will live. Depending on your platform and scope of work, I can assist with website and email creation, editing, and publishing.
$300+ dependent on scope
Benefit From My Epicurian Delights
I’m a foodie at heart, lighting up at exciting flavors in food, wine, and cocktails.
After years in advertising, I followed my passion — and palate — to earn my Wine & Spirits Education Trust (WSET) Level 3 certification. Plus, French Wine Scholar (FWS) and Italian Wine Specialist (IWS) because I couldn’t stop learning.
In addition to over ten years of marketing experience, I am also certified by Write Your Way to Freedom, a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program and build businesses that get their clients results.
Having now worked in food and beverage marketing for nearly five years, I deeply understand the challenges of our industry — and how to create solutions for them.
There’s nothing I love more than sharing the joy of great food and drinks with like-minded people. And more importantly, making that joy translate into real sales.
I’d love to help your brand find its way into the homes and hearts of the people it’s made for.
CONTACT
Fill out the form below to set up your free discovery call. On our call, I’ll get a sense of your goals and how I can deliver the results you need.
Then, I’ll send over a proposal of my suggested strategy and services. Once you sign and send a deposit, I’ll get to work so you can get back to focusing on your brand.
