Website, Email & Social Copywriting For Coaches
Copywriting Based in Strategy That Gets Clients — and Your Time Back
Position yourself as the go-to for your ideal clients with copywriting rooted in marketing, strategy, and empathy.
I’m your writer with a plan to help you connect in your most natural and powerful way, without spinning your wheels endlessly promoting yourself.
“Chloe helped with updating my service description, email blast, and Instagram post—my registration increased 5x!”
— Jessica Waugh, JWaugh Education
You’re here to make an impact — not be a marketing director.
Yet here you are, trying to decode the secret for compelling copy and setting up an email funnel. You have clients to help and a business to run. So if you’re feeling…
🌀 Frustrated that you’ve invested in all the right things but those likes/views/site visits aren’t converting into clients…
🌀 Overwhelmed and stressed trying to figure out how to get more visibility and connect with the right people…
🌀 Defeated by having your precious time disappear while you work on things you don’t even want to do…
🌀 Your existing copy is “good enough” and yet it’s not pulling its weight to bring in clients…
You’re in the right place. Because my specialty is crafting a copy strategy that grows your business in the background.
I help you help others.
I work with health and wellness coaches who do good in this world — but are stretched thin managing how they show up.
Look, marketing is overwhelming. I’ve been in it for over 15 years and still get lost sometimes — but now I have experience as a guide.
So I take it off your plate, while you focus on your work.
My clients get a clear framework paired with conversion copywriting for their website, emails, funnel, and more. Instead of stress and overwhelm, you’ll get your own easy-to-execute plan:
🌟 Strategy that makes it so much easier to create content.
🌟 Copywriting that feels true and makes your offer the obvious choice.
🌟 Messaging that brings clients to you — while you’re free to focus on business, clients, and your scheduled afternoon walks.
“Chloe completely captured the essence of my coaching AND stayed true to my voice—no easy feat! Her sales emails felt natural, not ‘salesy’. Within a week, I saw more sign-ups than usual, and the whole process felt effortless.”
— Shaina Leis, Life Coach
You’re ambitious, but you’re stretched thin.
I help coaches and service providers who want to grow their business. But they’ve wasted unthinkable time and energy promoting themselves, with tactics that don’t pay off.
Maybe you’re not confident in your website and messaging, or it’s just “good enough” for now.
Maybe you wish you had a reliable way to bring in the right people consistently.
Maybe if your ideal clients could recognize you’re the one who can truly help them, life would be easier.
After working with me, my clients finally have:
Authority in their space as the go-to for their ideal clients.
Confidence they’re connecting with the right people.
More freedom and time to focus on their business, clients, and themselves.
Clients coming to them them and booking their services.
Why work with me?
I’ve been in the marketing, branding, and copywriting game for over 15 years. In that time, I’ve seen the same mistakes happen over and over (heck, I’ve been guilty too!): Brands keep talking about themselves instead of the real people they serve.
When I started my own copywriting agency, I made it my mission to help health & wellness coaches and service providers lead with empathy and clarity.
This strategy doesn’t just feel aligned and help you grow sustainabily. It also gets real results. After working with dozens of brands I’ve…
✔ Grown organic traffic by 250%
✔ Increased click-through rates by 700%
✔ Boosted web engagement by 115%
✔ Tripled and quadrupled client program sales
With copywriting rooted in marketing, strategy, and empathy, you’ll feel confident about your message — and where your next client is coming from.
“My messaging is so much more clear, and I’m more confident speaking about what I do. Chloe took so much off my plate and made me feel completely supported.”
Jessica Waugh, JWaugh Education
How can I make your life easier?
I’m not here to churn out a bunch of words and call it a day. I work with my clients as a strategic partner to help them grow sustainably, in a way that feels true to them.
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Watch my short video training on the 5 most common homepage mistakes and how to fix them to increase your lead generation. Learn More.
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Power hour and then some! In this focused, 75-minute session, I’ll audit your site or emails, and provide personalized guidance for making it stronger. Learn More
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A series of two sessions where we dive into your brand messaging and create a powerful framework for your content creation.
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Done-for-you conversion-focused copywriting for your homepage, about page, and service pages.
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Done-for-you copywriting to grow your brand, including lead magnet promotions, sales page, and emails.
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A holistic, done-for-you plan that encapsulates everything you need to grow your coaching business - from messaging framework to website copy and more. Learn More.
“Chloe far exceeded our expectations at W&S… Her creative use of digital strategy helped us boost our sales significantly.”
— Joshua Greene, Publisher & Editor of Wine & Spirits Magazine
Without a copy strategy, you’re missing out on clients right now
Here’s some tough love: even the greatest offers can’t sell themselves. They need a message that connects on a psychological level in order to be deeply compelling.
That’s the difference between having browsers vs. buyers.
Imagine the leads who have seen your website or posts — but your messaging confused them or it didn’t connect with them.
With a powerful copy strategy, every word has intention. Promoting yourself is easy, your ideal clients get you. Your bookings happen in the background.
Your schedule is open for what matters.
Ready to bring ease and freedom into your business?
My guarantee to you
I work with people I truly want to see succeed, so I promise I’ll work until you’re confident about every line of copy and every implementation. From celebrating your email stats to commenting on every Reel, you have my full support and attention 🤗