Marketing & Copy Strategy For Food, Wine & Lifestyle
Get a strategic messaging plan to connect with a devoted community and build your long-term success.
The Market Is Tough Right Now.
So Let’s Amp Up the Conversation.
Whether you’re a boutique brand or a national retailer, I know you believe in your brand wholeheartedly. From your meaningful mission to your unique style, you’re in a league of your own.
So where have all the sales gone?
The industry is going through some major changes these days. But you already know that.
Churning out social content and wild tactics might help for a minute, but it overlooks the fact that the environment isn’t what it used to be.
It’s time to get back to the basics and deeply reconnect with the people our industry is meant to serve.
Imagine if you could…
➡️ Get exponentially more people to your site without paying for traffic?
➡️ Get them naturally exuberant about your wine services?
➡️ Get a direct dialogue going with exactly the right people?
➡️ Get your direct sales or bookings booming like never before?
Now what if I said… you could get all that without having to spin your wheels and waste precious marketing dollars?
That’s where the power of copy strategy comes in.
Because strategic messaging doesn’t just make you sound good. It tells your unique story in a way that connects you with your ideal audience and turns them into lifelong fans. It’s the foundation for meaningful and long-term ROI.
But it doesn’t come easy.
You need an expert who will craft a food and wine copywriting strategy that articulates your unique value, connects with the people craving it the most — and converts them into dedicated customers.
Ready for a game plan?
“Chloe far exceeded our expectations at W&S… to bring our marketing and sales efforts to a new level.
Her creative use of digital communication tools is impressive, and helped us boost our sales significantly during her tenure here.”
— Joshua Greene, Publisher & Editor of Wine & Spirits Magazine
✨ Need engaging emails to build your community?
✨ How about SEO pages to bring in the right people naturally?
✨ Or landing pages that make it impossible for your ideal audience to click away?
When you work with me, you’ll get powerful strategy and messaging to turn prospects into lifelong fans.
Certifications
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Wine & Spirits Education Trust: Level 3
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Wine Scholar Guild: French Wine Scholar
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North American Sommelier Association: Italian Wine Specialist
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Write Your Way to Freedom Copywriting Program
Are you tired of burning through your budget on tactics that aren’t working?
The problem: Despite your brand mission, marketing channels aren’t converting.
The solution: A targeted strategy to connect with your ideal people, engage them, and turn them into lifelong fans.
With over ten years of marketing experience, I develop lifestyle, food and wine marketing strategies that tell the unique stories of mission-driven brands, get meaningful exposure, and ultimately increase sales.
My expert food and wine writing & strategy has helped brands:
✓ See a 250% increase in organic traffic
✓ Increase email click-through rates by over 700% (yes, really)
✓ Quadruple bottle sales with a single email
✓ Sell over $500,000 in event tickets
✓ And much more
Signature Service
When we work together, I’ll craft a powerful marketing and copy strategy so you can build a stronger relationship with the people who matter most and a foundation for long-term ROI.
From our first strategy session to my final analysis, I’ll develop a holistic plan to help your brand tell your true story and deeply connect with your people.
You get:
A comprehensive strategy for your messaging, content, and implementation.
Analysis of past and future campaigns so you know exactly what’s working — and what to leave behind.
Done-for-you content calendar and execution.
Professional insights and recommendations tailored to your brand.
Plus, with my library of tools and resources, you’ll have the foundation to keep growing well into the future:
Strategic messaging framework
Email templates
Content calendars
Sales pages
Analytics reporting
And more
What’s in the Package:
Analysis of existing messaging & proposed framework
Content strategy & calendar
2 SEO Blog posts (bringing organic traffic directly to your website)
5-6 emails per month (written, uploaded & designed in your ESP)
Support for 1 email automation (strategy, creation, optimization)
Up to 1 new email opt-in per month (creation, optimization)
Email backend support (list cleaning, segmentation, tags, deployment)
Monthly analytics & optimizations
Library of templates & resources
Copy editing, proofing, auditing
Customer & market research
Starting at $4,000
Optional add-on services:
Sales or landing pages
Website copy
Sales or newsletter emails
Email automations
Social media or digital ads
Detailed analytics reporting
Not ready to commit? No problem. Let me do a complimentary audit of your messaging and numbers, provide suggestions, and we can take it from there. If you decide to handle things on your own, you’ve got a great start. If you decide to work with me, I’ll get the ball rolling on growing your brand’s impact.
How It Works
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1:1 Strategy Session
After an initial discovery call, I hold a strategy session where we discuss my analysis, messaging framework, and proposed direction for your channels.
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Content Planning
Next, based on our agreed-upon direction, I’ll refine the copy strategy and create a content calendar for your channels. You get access to my existing library of templates, frameworks, and more.
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Implementation & Analysis
Finally, I create all the content, upload it to your platform, and track the analytics. Each month I’ll present a performance report with recommendations.
Portfolio & Results
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![Example of wine email copy]()
Email Strategy
Engaging customers and increasing sales.
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![Example of wine website copy]()
Website Copy
Connecting with a target audience.
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![Sample SEO Optimized Blog Post]()
SEO Blogs
Increasing web traffic and reach.
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![Landing page for Winelikes App]()
Landing Page Copy
Increasing customer conversions.
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Opt-In + Ebook
Growing email subscribers and customer base.
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“Chloe far exceeded our expectations at W&S, combining technical expertise with strong communication skills to bring our marketing and sales efforts to a new level.
Her creative use of digital communication tools is impressive, and helped us boost our sales significantly during her tenure here.”
Joshua Greene
Wine & Spirits Magazine -
“It was hard to find a writer, but your experience, knowledge for wine, and amazing writing style made us book the project. Content was better than what we expected, great ideas! We loved how low maintenance and easy to work with you were.”
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“Your dedication to the details really was helpful in you getting to know me, so that you could guide me toward a more successful result.
Your follow up and quick turnaround was amazing and what you came back with was spot on and very, very helpful.”
Sharon Charny Woschitz
SJC Wine, LLC -
“Chloe was tasked to review the Winelikes App marketing materials and apply them to our website's overall messaging. She brought us ideas that we had never thought of to help increase engagement on our site. She also has a great grasp on keywords in order to make sure our site can easily be SEO optimized.”
Jeff Gillis
Winelikes.com
Benefit From My Epicurian Delights
I’m a foodie at heart, lighting up at exciting flavors in food, wine, and cocktails.
After years in advertising, I followed my passion — and palate — to earn my Wine & Spirits Education Trust (WSET) Level 3 certification. Plus, French Wine Scholar (FWS) and Italian Wine Specialist (IWS) because I couldn’t stop learning.
In addition to over ten years of marketing experience, I am also certified by Write Your Way to Freedom, a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program and build businesses that get their clients results.
Having now worked in food and beverage marketing for over six years, I deeply understand the challenges of our industry — and how to create solutions for them.
There’s nothing I love more than sharing the joy of great food and drinks with like-minded people. And importantly, making that joy translate into sustainable sales.
I’d love to help your brand find its way into the homes and hearts of the people it’s made for.
CONTACT
Fill out the form below to set up your free discovery call. On our call, I’ll get a sense of your goals and how I can deliver the results you need.
