
AI Copywriting Infused With Smart Strategy — and a Splash of Wine
As a former wine writer, I use my framework for evoking visceral experiences to help Health & Wellness coaches move dream clients to act, with AI that sounds unlike anyone else.
“Chloe helped with updating my service description, email blast, and Instagram post—my registration increased 5x!”
— Jessica Waugh, JWaugh Education
You’re here to change lives — not be a marketing director.
Yet your time is drained trying to come up with compelling content and rewriting that chatGPT draft for the seventh time. You invested in all the right things, but it’s not translating into client bookings.
It’s an endless battle showing up online to promote your business the right way. To be consistent, say the right things, follow the right strategy…
Imagine feeling calm and confident because you have content available at your fingertips, designed to grow your business for you.
I help you help others.
My work is for health and wellness coaches who do good in this world — but are stretched thin managing how they show up.
Between posting, emailing, updating, refining, promoting your business is a lot to manage. All that content takes time and energy, plus the skill of making it actually sell your work.
So I take it off your plate, while you focus on your work.
From corks to clarity.
I’ve been in marketing, branding, and copywriting for over a decade, including some delicious time as a wine copywriter.
To sell wine, it’s not about listing vineyard facts or grape details. I needed to evoke the senses and emotions of the product, creating a visceral experience for the reader.
And that’s something that definitely rings true for Health & Wellness coaches and service providers too.
By borrowing from wine’s visceral storytelling, I created a framework to make your content grab attention, tap into emotion, and turn browsers into buyers.
After working with dozens of brands, I’ve…
✔ Grown organic traffic by 250%
✔ Increased click-through rates by 700%
✔ Boosted web engagement by 115%
✔ Tripled and quadrupled client program sales
Because sometimes, you just need a splash of wine to get the message across…
“Chloe completely captured the essence of my coaching AND stayed true to my voice—no easy feat! Her sales emails felt natural, not ‘salesy’. Within a week, I saw more sign-ups than usual, and the whole process felt effortless.”
— Shaina Leis, Life Coach
If you’re stretched thin but ready to take your content to the next level — this is for you.
Maybe your website messaging is way outdated and needs a serious refresh.
Maybe you need to show up online more consistently or confidently in order to grow your business.
Maybe you’re struggling to articulate to your audience how you can help them.
AI Like You’ve Never Seen It Before
Anyone can customize their AI settings with voice and brand instructions. But I’m the only one who gets your AI wine-drunk.
First, I build your in-depth strategy, based on your unique messaging, sales psychology, positioning, and branding.
Then I create a fully-custom AI assistant for you. It’s programmed with my guidelines for evoking visceral content — the framework I developed after working in wine.
And you get an AI-powered tool that creates high-converting sales copywriting for your website, emails, funnel, and more. Instead of stress and overwhelm, you get content that…
Sounds exactly like you, not a generic robot
Is generated instantly and saves you hours of time
Deeply connects with the right people so your words are heard
Always positions you as the no-brainer choice to your ideal clients
Gives you freedom to focus on your business, clients, and yourself
“My messaging is so much more clear, and I’m more confident speaking about what I do. Chloe took so much off my plate and made me feel completely supported.”
Jessica Waugh, JWaugh Education
Ready to stop spinning and start selling?
Start with your free AI-powered homepage edit, or schedule a 20-minute consult to get your messaging working as hard as you do.
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Ideal if you need a quick, personalized review to make your homepage more compelling to your audience. Get it now.
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Get an AI assistant that writes strategic content in your voice. Learn More.
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Done-for-you copywriting for your homepage, about page, and service pages. Learn more.
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Done-for-you copywriting to grow your brand, including lead magnet promotions, sales page, and emails. Learn more.
“Chloe far exceeded our expectations at W&S… Her creative use of digital strategy helped us boost our sales significantly.”
— Joshua Greene, Publisher & Editor of Wine & Spirits Magazine
My guarantee to you
I work with people I truly want to see succeed, so I promise I’ll work until you’re confident about every implementation. From celebrating your email stats to commenting on every Reel, you have my full support and attention 🤗
Let’s chat?
Fill out the form below to tell me about your business and what you need.